317.805.4924 info@ceofocus.com
Tired of hiring your competitor’s rejects?

Tired of hiring your competitor’s rejects?

You can’t build a great business around average employees. Ask yourself, “Where have your great employees come from?” My guess is that “cream” rose to the top rather than you stole the person from your competition. Watch a video to learn how to build great talent...
How to Create an Operations Plan

How to Create an Operations Plan

When asked if an Operations Plan is a “good idea,” 99.9% of business owners nod their head yes. When asked if they have one, 90% of business owners shake their head no. An Operations Plan seems overwhelming and simply too much work, but it’s not if you do it right....
Don’t be afraid to narrow your niche

Don’t be afraid to narrow your niche

I saw the van below in a parking lot and it struck me as a shockingly narrow and unusual niche. This stands in stark contrast to many businesses who want to be all things to all people. They sport slogans like, “For all your… needs.” Common sense and human psychology...
Extraordinary Guarantees and Your Business Model

Extraordinary Guarantees and Your Business Model

I am a big fan of Dr. Christopher Hart’s book, “Extraordinary Guarantees: A New Way to Build Quality Throughout Your Company Ensure Satisfaction for Your Customers.” In the book Dr. Hart lays out a blueprint for improving margins and sales via exceptional guarantees....
Unbranding and your business model

Unbranding and your business model

Proctor and Gamble (PG) plans to introduce a lower-priced version of #1 selling brand Tide. Tide Simply Clean and Fresh will be priced in the mid-tier category vs. the premium category for regular Tide. Here’s what has PG salivating –According to Nielsen, in the most...