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The Girl Scouts’ Disappointing New Business Model

If you frequent the grocery store, you have probably noticed the variety of products labeled,   “Contains Real Girl Scout Cookies.” Everything from ice cream to Nestle Crunch Bars is now co-branded with Girl Scout cookies.  This mass distribution and leverage of...

The Surprising SodaStream Business Model

It is estimated that 50% of Americans consume at least one soda per day, totaling about 8.5 billion gallons. SodaStream (NASDAQ: SODA) has taken an interesting approach to this market, dominated by Coke and Pepsi. Coke and Pepsi have a traditional sales and...