by admin | May 27, 2014 | Uncategorized
I saw the van below in a parking lot and it struck me as a shockingly narrow and unusual niche. This stands in stark contrast to many businesses who want to be all things to all people. They sport slogans like, “For all your… needs.” Common sense and human psychology...
by admin | Feb 26, 2014 | Uncategorized
I am a big fan of Dr. Christopher Hart’s book, “Extraordinary Guarantees: A New Way to Build Quality Throughout Your Company Ensure Satisfaction for Your Customers.” In the book Dr. Hart lays out a blueprint for improving margins and sales via exceptional guarantees....
by admin | Oct 1, 2013 | Uncategorized
Proctor and Gamble (PG) plans to introduce a lower-priced version of #1 selling brand Tide. Tide Simply Clean and Fresh will be priced in the mid-tier category vs. the premium category for regular Tide. Here’s what has PG salivating –According to Nielsen, in the most...
by admin | Sep 6, 2013 | Uncategorized
When I met the owners of NoChar Inc. and the showed me how their product can protect a town from burning down in a forest fire or how it can protect a man’s hand from a torch, I assumed they had to beat off customers with a stick. It turns out there is more to...
by admin | Jun 12, 2013 | Uncategorized
The recently released book, Business Models for Dummies, offers both ‘beginners’ and experts’insight into the fascinating world of business models. The book is comprised of three main sections: creating a business model, assessing the model, and ongoing innovation....
