by jim muehlhausen | Aug 25, 2011 | Business Model Innovation, Google Adwords business model, Google business model, spam as business model, Success Stories, xRumer 5
I would hate to add up the hours my company spends fighting and deleting spam on our blogs. It’s massive. Spam is not in our business plan or business model. It is simply an unfortunate cost of business. During my research on spam prevention, I stumbled upon...
by jim muehlhausen | Aug 21, 2011 | Business Model Design, Business Model Innovation, Cadbury, Kraft, Kraft Snacks, Nabisco
Information as to which products Kraft will place in the snack company and which will land in the grocery company are a bit sketchy. However, it seems that anything junk-foolish falls into the Snack side. After reviewing the products that would fall into this new...
by jim muehlhausen | Aug 18, 2011 | Business Model Innovation, Cadbury, Kraft, Nabisco, Public Companies
18 months ago Kraft (KFT) acquired Cadbury for $19 billion and became the second-largest food company in the world, based on revenue (Nestle is #1). In 2007 Kraft acquired Lu Biscuits from Danone for $7.7 billion. Why all the major acquisitions? What do they do for...
by jim muehlhausen | Aug 1, 2011 | Business Model Tips, Business Model Trends, Groupon, Web Business Models
Groupon is a very profitable company with an interesting business model. There is no questioning that. The question is how long those profits will last if they can’t deliver to their customers. Companies dish out big bucks to get business through Groupon. Why...
