by jim muehlhausen | Aug 21, 2011 | Business Model Design, Business Model Innovation, Cadbury, Kraft, Kraft Snacks, Nabisco
Information as to which products Kraft will place in the snack company and which will land in the grocery company are a bit sketchy. However, it seems that anything junk-foolish falls into the Snack side. After reviewing the products that would fall into this new...
by jim muehlhausen | Aug 18, 2011 | Business Model Innovation, Cadbury, Kraft, Nabisco, Public Companies
18 months ago Kraft (KFT) acquired Cadbury for $19 billion and became the second-largest food company in the world, based on revenue (Nestle is #1). In 2007 Kraft acquired Lu Biscuits from Danone for $7.7 billion. Why all the major acquisitions? What do they do for...
