by jim muehlhausen | Jun 21, 2010 | Business Model Secrets, Business Model Tips, Nestle, planning, Public Companies, Purina
One of the eight vital areas of a business model is creating proven sales and marketing process. I heard an interesting story from a former Nestle Purina sales superstar. She told me that Purina required all major account reps to spend every Friday planning. At...
by jim muehlhausen | Jun 1, 2010 | Business Model Design, Business Model Secrets, Night Club Business Model, Panera Bread, Public Companies, Starbucks, Success Stories
The Freemium business model is sweeping the technology world. The simplest explanation of the Freemium business model is giving away a lite version of the product at no charge. In many freemium business models, approximately ten percent of the free users upgrade to...
by jim muehlhausen | Mar 15, 2010 | Business Model Innovation, Business Model Secrets, competitive advantage
Competitive advantage is not the same as a business model. Harvard Professor Michael Porter proposed the theory of competitive advantage in 1990. His competitive advantage theory suggests that businesses should pursue policies that create high-quality goods to sell at...
by jim muehlhausen | Feb 15, 2010 | Business Model Secrets, Business Model Trends, Business Ownership, model trends
Winning business models of the future will be flexible. By this, I mean that these businesses will be able to double sales with one-third the number of employees. This may sound impossible, but it is not. Remember Armor All, the tire shining product. In the...
by jim muehlhausen | Feb 13, 2010 | Business Model Secrets, Business Model Trends, Business Ownership, model trends
Winning business models will use the web to lower costs and add value. There are three primary methods by which this can be accomplished: 1. Giving customers access to information. How many customers are calling your company for pricing, manuals, and information...
by jim muehlhausen | Feb 5, 2010 | Business Model Secrets, Business Model Tips, freakonomics
The other day I saw Steven Levitt, the author of the best-selling book Freakonomics speak at DePauw University. Aside from the fascinating stories, one thing struck me: How does a University of Chicago Economics professor end up studying Chicago drug rings and Sumo...
