by jim muehlhausen | Mar 17, 2010 | coca cola business model, coke business model, Public Companies
Coke ranks as the 4th most valuable brand in the world behind Google, GE and Microsoft with a brand value of $58.2 billion. Truly one of the world’s most iconic brands, does Coke have a business model issue as the drumbeat of the “empty calorie” movement intensifies?...
by jim muehlhausen | Mar 15, 2010 | Business Model Innovation, Business Model Secrets, competitive advantage
Competitive advantage is not the same as a business model. Harvard Professor Michael Porter proposed the theory of competitive advantage in 1990. His competitive advantage theory suggests that businesses should pursue policies that create high-quality goods to sell at...
by jim muehlhausen | Mar 5, 2010 | bean counter, Business Model Tips, cost cutting, Failure Stories, holiday inn, Public Companies
When I travel for speaking engagements, my accommodations are often booked for me. I checked in early to my Holiday Inn Express room in Houston yesterday. As I looked around my room, signs of bean-counter hell abounded. As I scratched my itchy skin, I noticed that...
