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What would you do if you saw an ice cream truck with a giant boob and nipple on its roof?

WTF, right?  Then you would have to explain to your kids that the truck was not selling any ice cream.  This truck is called The Milk Truck, an on-call mobile breastfeeding vehicle.  The Milk Truck is the brainchild of Jill Miller, a performance artist, professor, and Mom.

Miller, a member of the faculty at the School of Art at Pittsburgh’s Carnegie Mellon University, is looking to raise $10,000 in funding through pledge site Kickstarter. If she succeeds, nursing moms in the Pittsburgh area will never have to worry about finding a private spot to pump or nurse again.

Pittsburgh breastfeeding truck drawing

“There’s a reason for making The Milk Truck,” Miller writes on her Web site. “To create a mobile breastfeeding unit that allows mothers to feed their babies in places where they have been discouraged: restaurants, shopping malls, public spaces, etc. Babies should be able to eat anywhere. And everywhere.”  Anyone who
has tried to dine out with an infant has experienced this phenomenon.

Miller plans to spend the money she raises on Kickstarter to purchase the truck, give it a “boob job” (as in, that giant boob on the truck’s roof), renovate the
interior and exterior, hire moms to staff the truck, and fuel it up.

The truck will run in Pittsburgh throughout the Andy Warhol Museum’s 2011 Pittsburgh Biennial from September 26 through December 10.

Is this a brilliant business model or not?  What are your thoughts?


This story originally appeared on CBSNews.com.