Business Model Trend #1: Flexible Business Models


Winning business models of the future will be flexible.  By this, I mean that these businesses will be able to double sales with one-third the number of employees.  This may sound impossible, but it is not.  Remember Armor All, the tire shining product.  In the 1990’s, Armor All did over $300 million in sales with only five employees.  By outsourcing all non-essential elements of their operation, Armor All created a business model that was quickly scalable up and down.  Their business model enabled them to create rapid growth in sales without rapid growth in employees.

There is nothing wrong with having employees.  However, let’s face it, complexity of a business rises with the number of employees.  If you can grow sales without growing employees, your business will be much easier to run.  Some businesses require an employee-intensive business model.  However, a non-employee intensive model is a better model in most cases.

Below are examples of different industries and their respective sales per employee.  Ask yourself, would you rather be in an industry with three million dollars sales per employee or one with one hundred thrity five thousand dollars sales per employee?

Specifically, industry #35, package delivery, only generates $135,098 per employee.  UPS is included in this category.  An average driver makes $24.69/hour plus the cost of benefits.  By the time a truck, on-board computer, and other items are added, the cost per driver easily excceds $100,000 per employee.

There is nothing wrong with UPS’ business model.  However, it is more difficult to be successful in a business model with such a small gap between revenue and cost.  Particularly if that cost is something inflexible like payroll.

Fortune Magazine
July 20, 2009 Edition
Rank Industry Sales per Employee
1 Petroleum Refining $       3,044,000
2 Wholesalers: Health Care $       2,027,600
3 Energy $       1,360,705
4 Diversified Financials $       1,307,001
5 Food Production $       1,268,695
6 Trading $       1,025,257
7 Health Care: Insurance and Managed Care $       1,001,605
8 Insurance: Life, Health (stock) $          960,056
9 Utilities $          910,711
10 Insurance: Property and Casualty (Stock) $          753,100
11 Mining, Crude-Oil Production $          697,695
12 Shipping $          666,363
13 Banks: Commercial and Savings $          653,314
14 Chemicals $          639,935
15 Telecommunications $          522,884
16 Entertainment $          515,563
17 Metals $          490,863
18 Pharmaceuticals $          483,817
19 Network and Other Communications Equipment $          471,031
20 Tobacco $          445,043
21 Motor Vehicles and Parts $          439,042
22 Industrial Machinery $          411,165
23 Household and Personal Products $          377,281
24 Beverages $          345,714
25 Food Consumer Products $          340,879
26 Building Materials, Glass $          336,281
27 Airlines $          327,138
28 Aerospace and Defense $          304,323
29 Engineering, Construction $          298,990
30 Computers, Office Equipment $          292,773
31 Electronics, Electrical Equip. $          282,660
32 Food and Drug Stores $          279,669
33 Specialty Retailers $          279,386
34 General Merchandisers $          189,092
35 Mail, Package, and Freight Delivery $          135,098

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