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Business Model Lessons from Wal-Mart SKU Reductions
Last year, Wal-Mart dramatically reduced the number of products (SKUs) offered at all their stores. This SKU rationalization plan was based upon the premise that consumers wanted clean-looking stores with just the major brands. Known as brand fatigue, the logic was...
J.C. Penney launches an Innovative Business Model
by Oksana Girs After a dismal revenue increase of 0.7 percent in an 11 month period, J.C. Penney decided to start fresh with new leadership and innovative “pricing strategy.” Under this new strategy, Penny’s will eliminate all sales in favor of everyday low pricing....
J.C. Penney launches an Innovative Business Model
by Oksana Girs After a dismal revenue increase of 0.7 percent in an 11 month period, J.C. Penney decided to start fresh with new leadership and innovative “pricing strategy.” Under this new strategy, Penny’s will eliminate all sales in favor of everyday low pricing....
Groupon adds interesting twist to the business model
I received an interesting email from Groupon enticing me to join the Groupon VIP program. The program offers Groupon users the option to: Book First: Get early access to deals and first dibs on making reservations. Buy Past Deals: Get exclusive access to our Deal...
Groupon adds interesting twist to the business model
I received an interesting email from Groupon enticing me to join the Groupon VIP program. The program offers Groupon users the option to: Book First: Get early access to deals and first dibs on making reservations. Buy Past Deals: Get exclusive access to our Deal...
The NBA’s New Business Model: Air Ball
After allegedly losing money for the last 11 seasons the NBA decided to alter its business model. This led to a 149-day lockout that claimed the first 7 weeks of the regular season and cost the NBA an estimated $480 million. As with most labor disputes the issue at hand was money. The players wanted […]
Blockbuster Misses a Golden Opportunity…Again
This summer, Blockbuster was full of glee. Titled “Blockbuster Rescues Furious Netflix Customers,” a press release in July promised to give Netflix customers an oasis after their upstart competitor blundered with its failed Qwikster service. The company launched a promotion to lure customers aware from Netflix and back to the once ubiquitous national movie rental […]
After Crushing the Movie Rental Business Model, Netflix Crushes Itself
Netflix saw a meteoric rise in its stock price in 2010 after successfully weathering the devastating financial crisis that stifled wages, depressed consumer demand, and threatened just about every other retailer in existence. This was largely thanks to its relentless investment in video streaming and rising broadband access throughout the country after inventing a new […]
The Free Bar Isn’t Just for the Web
In the world of the web, it is widely understood that you must ethically bribe your visitors with electronic goodies in order to get and hold their interest. In the good old days of the internet, these free items may have been as simple as a quick quiz, a newsletter, or a short eBook. As […]
LegalZoom Toys with their Business Model
Since bridging the gap between full-service and self-service legal in 2001, LegalZoom has grown to the nation’s best-know legal services organization. Now LegalZoom is toying with their business model by moving from form filling to prepaid legal plans. LegalZoom is offering individuals and small businesses a basic legal plan for as low as $15/month. These […]
